It's a Matter of Choice
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Mission Statement

“Providing local businesses the education and access to revolutionize their energy cost management experience.”

About Us

Heartland Natural Gas (HNG) was founded in February of 2012 and is headquartered in Lincoln, NE.  HNG’s executives have a proven performance record within the energy industry. A combined 28 years of energy experience is shared amongst the executive team.  The actions of HNG, over the years, illustrates its ‘Client First’ approach to business.  It’s this approach which has garnered client retention rates exceeding 97%.


“Always do right – this will gratify some and astonish the rest.”

– Mark Twain

Locations we serve

South Dakota

ENERGY Choice Programs

Many Local Deliver Companies (LDCs), aka ‘Utilities’, across the country offer their customers access to “choice programs” or access to ‘independent suppliers’. Today, HNG operates in multiple LDC programs across multiple states.  In general, most LDCs realize their profit through delivering the natural gas to its customers not marking up the cost of the gas itself.  In the “choice program” the LDC remains the delivery company, thus collecting the same profit, yet allows the customer to decide who they would like to purchase the gas itself from.  The idea is simple, more options will provide the market with a better price and better service.


Since the business environment is in constant change, a cost management solution routinely needs to be reassessed and altered should the circumstances call for it. Heartland Natural Gas representatives are trained to focus on their customer’s business environment in three categories to maintain a successful relationship. It is standard policy to hold these meetings on a semi-annual basis.

“Destiny is not a matter of chance. It is a matter of choice”

William JenningS Bryan


Understanding energy market fundamentals also play a large part in determining an energy cost management strategy. Energy market costs fluctuate based upon numerous factors, including but not limited to, weather, economic conditions, environmental legislation, and the world’s equity markets. With year over year price changes of 20% or more, coupled with changes within the organization’s energy consumption makes performing within the confines of budget nearly impossible. A long-term strategy that identifies all variables, along with a price based execution strategy, can provide the organization with the ability to set and beat their budget year after year.